Target shows how to capitalize on social trends

Bullseye-- the Target mascot dog-- is starting to make an appearance in the young-persons clothing area of Target.  Strategically and whimsically placed dogs make for a fun photo-op and drive social sharing opportunities in a friendly direction.  It's easy to imagine moms taking photos of their kids sitting next to the adorable dog and sharing the photos everywhere.

One thing I particularly like about Target's approach is that they don't offer lengthy instructions or attempt to explain anything.  They simply state, "Pose and Post" then offer the hashtag #TargetDog.

Target's Social Sharing area within select stores.  The Retail Monitor Blog, 2014.

I even like the subtle use of the Instagram and Facebook logos.  Well done, Target.

Ashley